News From the Lake


Last Duckling Update

The Lake
Oh, my - where to start! Let's see ... The 14 baby ducklings are all grown up, and the whole flock has come back together - including the mallards.

As it turned out, Adorable Dora didn't have a single mallard duckling. I thought four of them were mallards, as babies, but I was wrong.

Several people had sent me links to articles that describe how a mama duck can shut down her passageways to block the sperm of any drake she doesn't want to father her little ones. I didn't know whether to believe that, but, apparently, it's true.

Dora hates it when those mallards even come near her during breeding season, and she raises hell when they go after her. Now, I'm wondering if all that squawking might be because it hurts her when she shuts things down.

So, unless Dora's daughters grow up with a different attitude toward the mallards than Mama - and I doubt they will, since they learn from Mama - the mallards still have a problem.

The babies are now nine weeks old, so I think this is the end of the duckling updates, although, I may tell you about individual ones as their personalities develop. I know some of you will be relieved!


Today's Article

I'm running an article, today, on a subject I still get flack about from online business owners. It has to do with whether an online business needs to be available by telephone. To me, this isn't even a question that needs to be asked.

However, I'm going to add a bit of a caveat up here in this column.

There was a time when I answered the iCop phone every time it rang, assuming I was available and it was during office hours, of course. Now ... not so much.

Over time, people started calling me to complain about any web site where they felt ripped off. The problem is I can't do anything about that unless the site owner is an iCop member. I have absolutely NO power whatsoever to intercede for those who needed help with those outside our membership.

I might wish I could help them, but I can't! I can't even write about it because I only have one side of the story. And, since I can't, it becomes a huge waste of my time to have to sit and listen to it.

The second problem is - people don't pay attention. Or, they think they can force an exception for themselves.

On our “Contact” page, it states: “We do not accept Member complaints by telephone! Please use the link below.” The link, of course, sends them to our “Reports” page. And yet, folks want to talk (maybe “yell” is a better word) to someone about their complaint. So, they call!

I kind of understand the need to talk. However, I can't get involved in “she said - he said.” Every complaint must be “in writing” for several reasons.

  1. So there can be no misunderstanding of what the problem is as the complainant sees it
  2. So all the details are presented in order
  3. To avoid the type of changes that happen as information passes from one person to the next verbally
  4. For legal reasons
I also don't discuss it with our reported member, except in writing. An online business owner's reputation is at stake. We can't afford any mistakes due to verbal conversation.

With iCop being around for almost 11 years, I get calls nearly every day. And, less than 1% of them are about an iCop member.

The rest are about online businesses I have nothing to do with. No matter how much I may sympathize, I simply don't have the time to listen.

So, unless I recognize a name or number on the Caller ID, I let the phone go to Voice Mail. And, what I find is most people will not leave a message if they are calling to complain. If it's about an iCop member, they already know we require it in writing, anyway.

If they have legitimate business, they'll leave a message. And, if they don't, it wasn't that important.

Now, having said all that, you can read my opinion about business telephones for online businesses below. All you need to do is use common sense when it comes to their use.


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Have a fantastic week, and ... Keep on Keepin' On!

     Smile jl

Join me on Twitter - twitter.com/jlscott_iCop

Business Tips


"What? No Telephone?"

I recently saw an interesting shop down the street. The next day, I tried to call to see if they carried something I wanted. But, I couldn't do it. They had no telephone number listed.

Do you believe that? Well, don't! It wouldn't happen with an off-line business.

Every brick and mortar company has a telephone number for receiving business calls. Can you even imagine a business with no way for customers to contact them by phone? What kind of business is that?

Yet, what do we have on the Internet?

We have people setting up home-based businesses. Then, they seem to feel that since they are working from a home office, they don't want to provide a telephone number on their web sites. What's the thinking here?

Some online business owners believe that they will be inundated with hundreds of calls per day and receive telephone calls from cranks. Not true. Only a tiny percentage of your web site visitors will ever call you. And you'll probably get just about as many crank calls as you would with an unlisted private number from cranks dialing randomly.

If you do get a crank call? That thing in your hand has a disconnect button - use it!

Some people work online during hours that may not be considered "business hours." They don't work 9 to 5. So what? Any business can set its own business hours and they can be anything you wish. Post your hours - and the time zone!

Oh, they'll just call anyway - day or night? So turn on Voice Mail after hours. What's the problem?

One person actually told me that she "hates the phone." This person objected to answering the same questions that were answered on the web site. All I can say to that is, "Then, get out of business." You can't build a company without customer interaction. If you don't like people, then you'd better get out of marketing!

At least in the USA, most land line telephone companies have a service called, "Personalized Ring" - or "Distinctive Ring." They give you a second number for about $6 per month. It uses your main line - but when a call comes in on that number, the telephone rings differently from your main number. Hark! A business call! You can now answer your telephone with your company name - and you don't even have to answer "after hours."

How can you run a business without allowing potential customers - or business associates - to contact you personally? You can't. If you refuse to provide a telephone number, trust me, smart people will refuse to do business with you!

If you expect your business to be taken seriously, you need to take that telephone seriously and provide a number on your web site. If you refuse to provide a telephone number, don't try to tell me you HAVE a business! You don't. No legitimate business hides from potential customers and/or business associates!

Same ol' rule of thumb: How to they do it down on Main Street? Are you in business - or not?

Fun Stuff


"Grandma and Grandpa's Retardment"

After Christmas, a teacher asked her young pupils how they spent their holiday away from school. One child wrote the following:

We always used to spend the holidays with Grandma and Grandpa.

They used to live in a big brick house but Grandpa got retarded and they moved to Arizona.

Now they live in a tin box and have rocks painted green to look like grass. They ride around on their bicycles and wear name tags because they don't know who they are anymore.

They go to a building called a wreck center, but they must have got it fixed because it is all okay now, they do exercises there, but they don't do them very well...

There is a swimming pool too, but they all jump up and down in it with hats on.

At their gate, there is a doll house with a little old man sitting in it. He watches all day so nobody can escape.

Sometimes they sneak out, and go cruising in their golf carts.

Nobody there cooks, they just eat out. And, they eat the same thing every night - early birds.

Some of the people can't get out past the man in the doll house. The ones who do get out, bring food back to the wrecked center for pot luck.

My Grandma says that Grandpa worked all his life to earn his retardment and says I should work hard so I can be retarded someday too.

When I earn my retardment, I want to be the man in the doll house.

Then I will let people out, so they can visit their grandchildren.


Thanks to Don Shickle
www.ShickleEnterprises.com

News From the Lake


Catching Up!

The Lake
I didn’t publish a newsletter last week and, lo and behold, the world didn’t stop – no asteroid hit the Earth, and life went on. It was a necessary omission, though.

My annoyance with matters in the Gulf, and everyone involved in that – along with several other current situations – made it imperative that I work it off. So, instead of inciting a riot by writing a barrage of spiteful insults, allegations and smart-ass comments, I decided to paint a bathroom, my kitchen and an accent wall in the dining room.

I knew if I tried to write, it would all come spewing out. I feel better now – not that anything has changed. Other than my rage level is slightly more manageable, and I feel civilized enough to write, this week.

Actually, I just read an article, today, that says it all much better than I would have. And, this guy has a great idea on how to handle all the crap – and those causing it - that’s destroying our planet.

www.i-Cop.org/go/SAum

I wonder if we'll ever do this, or just take another collective Prozac and continue to lie to ourselves.


Duckling Update

The ducklings are nearly all grown up. They are still slightly smaller than Mama Dora, and their wings aren’t fully grown out. But, other than that, I now have a flock of 20 ducks rather than six. That means the corn bill goes up 3+ times!

I have to admit, I’m glad they’re to the point where I don’t have to worry about them. You know, I felt like I’d been the one sitting on those damn eggs for 28 days – protecting them from the cottonmouth – and later, protecting the babies from other peoples' unruly kids.

Now, all that remains to be seen is how many are male and how many are female. With one exception, I can’t tell who’s quacking, yet.

We did have one exciting day last week. A neighbor came running to my door to tell me there were three baby ducklings in the street. Yeah, sure, go tell the crazy duck lady – she'll take care of it!

These babies were no more than two days old and they were mallards. I have NO idea where they came from, unless some dumb-ass dumped them off, thinking they would find the lake. They didn’t. They were running in the street.

After a keystone cops type chase, we managed to catch them. But, this time, I did the smart thing. I called a woman who has some acreage and who wanted some ducks. She also has a brooder and a pond, so these babies are now doing fine. Lucky little buggers.


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Have a fantastic week, and ... Keep on Keepin' On!

     Smile jl

Join me on Twitter - twitter.com/jlscott_iCop

Business Tip


"CEO of WHAT?"

I once became quite upset with the Executive Vice President of a bank. An iCop member was speaking with him regarding her new business. The business is a sole proprietorship - so she was wondering what title to give herself.

Again, her company is a sole-proprietorship. She is not incorporated! Yet, the V.P. told her to use the titles, "President and CEO."

UH?

This lady is very serious about her business and was seeking information on a number of things. She didn't need this kind of bad advice!

This is a good question for everyone, however, since titles are so misused online by people trying to throw their importance around. I am underwhelmed and unimpressed with it. Good grief! Who cares? Don't these people know how that makes them look to anyone who is business savvy?

Please don't make yourself look unprofessional in your online business by using phony titles! "CEO" (Chief Executive Officer) and "President" indicate an organization which has formal officers. The President may, or may not, be the CEO.

If your business is not incorporated, with formal officers of the corporation listed - don't use them! Even a Limited Liability Company (LLC) does not have officers.

In your role as a consumer - look at the company name. Is it followed by, "Inc." or one of the other indications of incorporation?

If not, and the sales pitch is signed by a "CEO" or "President" - you're dealing with someone who is either trying to convince you their company is something it is not - or someone who doesn't have much knowledge of the real business world.

There is nothing wrong with, "Owner." At least it's honest!

Article Copyrights


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To re-publish articles by jl scott from this site, please include the following byline - with live links - after each article you use.

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* dr. jl scott is the Founder of the International Council of Online Professionals (iCop™) http://www.i-cop.org - and also the publisher of the Online Business Trade Journal™ - the blog that keeps you up to date with online business coming of age. Visit: http://www.OnlineBusinessTradeJournal.com

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