"One BIG annoyance that Can Lose You Sales"
Several things are annoying me, these days. Nothing
earth-shaking, but I can see why some people are losing online sales.
You may, or may not, agree with me. But, I know if one person is
annoyed, it's always just the tip of the iceberg.
I think most of us use the Wild, Wild Web for research these
days. Since so many sites are blog based now, I don't understand
why this is a problem.
I find dates missing from blogs and articles. I can't tell when
most of the articles were written. How current is this
information? Half the time, I can't tell.
Now, if I want that information for something I'm writing
myself, I need to know whether it's out-dated!
My next pet peeve is videos on web sites ...
On many news sites, I will watch a short video. Unfortunately,
they slam an advertisement in front of me before what I want to
see starts rolling.
I don't have the time – or the patience for that. So, I'm gone.
Now, I don't mind a short video at the top of a site that gives
me a brief blurb about what the site is all about. But, the
videos that really annoy me are where someone puts their mug on
the upper fold and proceeds to tell me ALL about what's on the
These are always on sales pages. And, maybe they get a lot of
illiterate visitors. I can't think of another reason why they
would do this. It's distracting if you prefer to read the page –
which I do. Always.
I can read a whole lot faster than they can give me their verbal
sales pitch. I can listen to a radio or a television
infomercial if I want to see and/or see someone. Online, I expect
Part of the problem is so many people who make these videos
“pad” them. They'll spend the entire first third of the
presentation telling you what they are going to tell you. I've
seen this is some writing too, but it's most prevalent in
videos. The only reason I can think of that makes people think
longer is better is ... everybody's a STAR!
Don't waste my time with this! Just tell me, fer cryin' out
loud! The length of anything should be just as long as it takes
to say what you need to say. Anything else is padding,
irrelevant and annoying.