Online Business Success


"Top 10 List"

What does it take to succeed as an entrepreneur, and how should an entrepreneur define success?

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"Facebook Studio Edge"

Facebook Studio Edge is a set of learning courses designed to teach you how to get more out of your Facebook marketing. The program consists of 10-15 minute courses focused on specific topics, such as apps, pages and ads.

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We Need to Fix This


"When Online Friends Pass"

Many of us have worked online for years. And, over those years, we have managed to develop many lasting friendships with other online business people and our readers. Often, we even talk on the phone or using Skype.

Over time, because we all get older and/or stuff happens, people pass out of this life into the next. I've lost several friends over the 15 years I've been online.

My most recent loss was Ron Rink. He was highly intelligent, had led a fascinating life and was great fun. Ron could always make me laugh.

We had been good friends for years – and he leaves a great hole in my online life. I knew he was terminally ill for about a year, but that doesn't make things any easier.

He told me a few weeks ago that it looked like he was coming into the home stretch. Then … nothing. I had no way of knowing if he was too ill to write or if he had passed. I finally checked Google for an obituary – and found it.

Which brings me to the point ...

As mentioned before, I've lost many good friends online. If you work online, you most likely have the same situation of making close online friends. These friends are just as real as our off-line friends. And, I'm NOT talking about Facebook friends, here!

The problem is, I wonder if our families are aware that we care about people we work with online just as if we were in office building. Or, do they think our online friends aren't “real” people?

In only a couple of instances have I been notified by a good friend's family that they have left our world. I'm usually left knowing only that they have disappeared until I track it down, or “hear” about it, later.

Of course, I have no way of knowing how many people keep passwords on their computers. Maybe more than I think since I don't bother. But, barring a computer being “locked,” it would be easy enough to access a person's email list – or, even address book – and notify friends and business associates of a family member's passing. In fact, even looking through the email would turn up those who are closest to the deceased.

When we go, our family provides an obituary and lets off-line friends know about services for us. Why is it different with online friends?

I suggest that online business people simply don't always think to leave instructions with our families.

We should rectify that.

Lost Sales Online


"One BIG annoyance that Can Lose You Sales"

Several things are annoying me, these days. Nothing earth-shaking, but I can see why some people are losing online sales.

You may, or may not, agree with me. But, I know if one person is annoyed, it's always just the tip of the iceberg.

I think most of us use the Wild, Wild Web for research these days. Since so many sites are blog based now, I don't understand why this is a problem.

I find dates missing from blogs and articles. I can't tell when most of the articles were written. How current is this information? Half the time, I can't tell.

Now, if I want that information for something I'm writing myself, I need to know whether it's out-dated!


My next pet peeve is videos on web sites ...

On many news sites, I will watch a short video. Unfortunately, they slam an advertisement in front of me before what I want to see starts rolling.

I don't have the time – or the patience for that. So, I'm gone.


Now, I don't mind a short video at the top of a site that gives me a brief blurb about what the site is all about. But, the videos that really annoy me are where someone puts their mug on the upper fold and proceeds to tell me ALL about what's on the page!

These are always on sales pages. And, maybe they get a lot of illiterate visitors. I can't think of another reason why they would do this. It's distracting if you prefer to read the page – which I do. Always.

I can read a whole lot faster than they can give me their verbal sales pitch. I can listen to a radio or a television infomercial if I want to see and/or see someone. Online, I expect to read!

Part of the problem is so many people who make these videos “pad” them. They'll spend the entire first third of the presentation telling you what they are going to tell you. I've seen this is some writing too, but it's most prevalent in videos. The only reason I can think of that makes people think longer is better is ... everybody's a STAR!

Don't waste my time with this! Just tell me, fer cryin' out loud! The length of anything should be just as long as it takes to say what you need to say. Anything else is padding, irrelevant and annoying.

Facebook Business


"Is Facebook Damaging Your Reputation?"

"One of the first rules most of us learn in business is to avoid bringing up controversial subjects with co-workers, colleagues, and customers. Especially customers."

Unfortunately, I'm often a bit lacking in good sense in this area. However, I DO know enough to stay away from Facebook. I know, I know, you don't agree, but I've always had a bad feeling about where Facebook is heading.

In any event, Facebook is now "automatically publishing posts under your name and placing them at the top of the News feed for your friends. In some cases, these posts can include controversial political content that you would never voluntarily post."

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To re-publish articles by jl scott from this site, please include the following byline - with live links - after each article you use.

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* dr. jl scott is the Founder of Chamber of Commerce - on the Web™ http://www.ChamberofCommerce-ontheWeb.com - and also the publisher of the Online Business Trade Journal™ - the blog that keeps you up to date with online business coming of age. Visit: http://www.OnlineBusinessTradeJournal.com

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